Saturday, February 28, 2015

Vue project 1009

I like the original cover this week. The drawing, by Jill Stanton, is fun and gets across the subject matter. The logo looks great just knocked out of that black background.

I think the only place for improvement is the traffic jam of type at the bottom. The changing of the background for the K-Cup headline is a good start. Perhaps the bottom headlines could be on a different color background, too. On my redesign, I've tweeked the color on the main headline, but I like the original treatment quite a bit.

My logo is in Avenir Condensed. It's really the current Vue logo with a different typeface and the contrast between bold and light cranked up some more.

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