Wednesday, November 05, 2014

One Edmonton newspaper on 27 October 2014

The tabloid Edmonton Sun -- one of two daily papers in town -- seems to be doing quite well indeed. On a Monday, often a slow newspaper day, it was 76 news and entertainment pages and 28 sports pages. Tabloid pages are smaller than regular newspaper pages, yes. But still -- 104 pages. 

Edmonton Sun on Monday, Oct. 27, 2014. Click for larger view.
Sports pages are in a pull-out section in the middle. They are numbered separately from the rest of the paper.

Sports editorial content.

Of 104 pages, 36 pages were vehicle ads.

Car and truck ads.
Not a whole lot of other regular advertising (shown in blue) or classified advertising (in green). Some of these ads are house ads promoting the newspaper itself.

Cars and trucks in red, other ads in blue, classifieds in green.
I have no idea how the finances of the Sun are, but this looks like a pretty healthy Monday paper.

Vehicles = red, other ads = blue, classified ads = green, Sports section = yellow. Click for larger view.

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