Tuesday, February 03, 2009


I've been whining, er, complaining, um, commenting on "neutral quote" or "hash mark" abuse for a long time. One of the closer to home examples is a grocery store in my neighborhood. They went upscale in the 1990s and changed their logo to all caps. Sorta classy. Except for the neutral apostrophe.

But, in an amazing development, they recently updated the logo on their paper bags. The new logo features a real apostrophe (and a sharper display version of Times Roman). Score one for the typography snobs!
Now, I'm hoping they will update the store's signage.


Mark Simonson said...

Nice that they fixed the apostrophe, but they made the spacing worse. Looks like bad 'seventies-style spacing. Or maybe that was the look they wanted.

David Steinlicht said...

If it's not one darn thing, it's another.

Roz said...

David, I'm so glad you care about these things.