Saw this week's cover and thought it should be more fun. The subject matter is off putting, but fun in an alternative-weekly way. Parts of a horse that make a horse: horseshoes, horse neck, horse legs, horse tail, horse nose. Parts of horse on view in this illustration: horse legs, horse tail and horseshoes. But the hand and the sandwich kinda take over this illustration.
I thought I'd tighten up the headline a bit and put the whole horse on display. And believe it or not there are horse meat butcher charts much like this available for view on the internet. I constructed my own, so the all-Cheltenham type would make a unified cover.
Logo this time: Antique Olive condensed bold lowercase with a few alterations.
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