This post is sorta related to an earlier rumination about the updated name for the SciFi channel.
Wednesday, November 13, 2013
And or plus
I just noticed that the A&E channel-- home to "Duck Dynasty" and "Bates Hotel" -- updated their logo. I liked the original logo, but thought the slanty edge of the E was taking symmetrical a little too far.
The new logo is tidied up and tighter than ever -- it got rid of the serifs on the ampersand and chopped off extraneous bits. The ampersand is now an equal to the A and the E. I like it.
I admit I didn't notice the new logo until I saw an even newer version floating around. A&E spelled A+E. The same, but different. This logo is for all the A+E networks. That includes A&E, Lifetime, Bio and the History channel.
Perhaps the new A&/+E logo is taking cues (the + and the colors) from Google Plus?
Is "+" the new "&"?
This post is sorta related to an earlier rumination about the updated name for the SciFi channel.
This post is sorta related to an earlier rumination about the updated name for the SciFi channel.
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2 comments:
The new A&E logo bugs me a little bit. There's an awful lot of empty space at the bottom that doesn't seem to be part of any of the three characters. It looks a bit like they used relatively unmodified stock characters from a font, rather than having it custom drawn, too.
I kinda like the chopping off of the little triangle that would normally be at the bottom of the ampersand. Cleans it up. I also like that the viewer has to complete the puzzle -- fill in the blanks. The right leg of the A is missing! The lower stick of the E isn't connected!
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