Saturday, May 18, 2013

7-up cans

The one on the left is the 7-up can used in the United States. On the right, the Canadian version. (I think the rest of the world uses the design on the right as well.) 

The U.S. design is holding on to the shadows and highlights that are typical of 2000s design while the other can has flattened and simplified the design. I'm particularly fond of the red dot doing double duty.
Update: In the comments, Mark Simonson calls my attention to an article on the new 7-up design and expresses a preference for the 1977 version of the can.

This sent me on a Google search that turned up an even more extensive history of the 7-up cans -- plus histories of Pepsi, Coke, Dr. Pepper and more.


Mark Simonson said...

I wish they would go back to this one:

More about that new design and the history of the 7UP can here as well:

David Steinlicht said...

My favorite is the next version of the dark green can with the white type -- only the big white type is in bubbles and the red dot is the red square 7-up logo. So it actually reads "77-up-UP." Ahh . . . the Uncola.