Joe Soucheray, the Twin Cities newspaper columnist and radio personality, has written a book based on his radio musings. I'm certain his book has nothing to do with the video game Grand Theft Auto, but the choice of typeface suggests it is so.
Update: Type aficionado and type designer Mark Simonson mentions in the comments that the font in question is "Pricedown" and it's designed by Ray Larabie. The font is based on a font named "Pinto Flair" that was probably used in the design of the logo for "The Price Is Right" game show. If you want your product or event visually associated with "The Price is Right" or "Grand Theft Auto" or both -- you're in luck. "Pricedown" is available for purchase at Myfonts.com.