But I wanted to push it a little further. I know nothing about horses. But after some thought, I remembered the Edward Muybridge horse study photos. Found a set of those photos on the Internet, converted it to silhouette, and I had an instant herd of the beasts.
I was also inspired by this month's (March 2015) National Geographic cover story opening spread on science skeptics.
Headlines this week are Bitstream's version of Antique Olive named Incised 901. Logo is made from Monotype Bell. I decided to do a unicase thing with the "E" letters just to mix it up a bit -- because, you may have noticed, Vue Weekly has a lot of "E"s. Those lower-case "E"s kinda start to look like eyes.
Although one of the main players in the story is named WHOAS (Wild Horses of Alberta Society), I decided to blunder ahead with "WHOA" as the main headline. It's short, it's punchy, it's horsey -- and I cannot resist a "Matrix" reference.