Friday, December 24, 2010

Grand Theft Garage Logic

Joe Soucheray, the Twin Cities newspaper columnist and radio personality, has written a book based on his radio musings. I'm certain his book has nothing to do with the video game Grand Theft Auto, but the choice of typeface suggests it is so.


Update: Type aficionado and type designer Mark Simonson mentions in the comments that the font in question is "Pricedown" and it's designed by Ray Larabie. The font is based on a font named "Pinto Flair" that was probably used in the design of the logo for "The Price Is Right" game show. If you want your product or event visually associated with "The Price is Right" or "Grand Theft Auto" or both -- you're in luck. "Pricedown" is available for purchase at Myfonts.com.

7 comments:

Mark Simonson said...

The font is one by Ray Larabie called "Pricedown" which is very reminiscent of the logo for "The Price Is Right" game show. He doesn't mention it in his description of the font at MyFonts, but it seems obvious that it was the inspiration for the name he gave it.

David Steinlicht said...

Without doing any research on it I have always thought the font was a House Industries font. House Gothic or something. But looking at the links you've provided -- you are (as always) correct! Pricedown, eh? Thanks, Mark!

Mark Simonson said...

My pleasure. FWIW, I've never heard of the "Pinto Flair" face he mentions, but I guess he would know.

Mark Simonson said...

BTW, Merry Christmas!

David Steinlicht said...

Merry Christmas, Mark!

Tootsie's Mama said...

Do you know the font used for the Garage Logic logo? I know it's something common, but can't put my finger on it. Any help would be appreciated!

David Steinlicht said...

Tootsie's Mama: The font used on Garage Logic t-shirts and such is named City.

Wikipidea article: https://en.wikipedia.org/wiki/City_(typeface)

Place to buy the typeface: http://www.fonts.com/font/berthold/berthold-city